Nicholas Iverson approaches photography in a painterly way. He studied art at school and fell in love with the greats, from Picasso to Rembrandt. In the following years he discovered his talent for photography and studied an honors program. Here his peers were working in a more documentarian style, and his tendency was to sculpt the light and manipulate the photograph in post-production. He loves taking the base of a photograph or the raw file and making the image come to life, guiding the eye where he wants it to be. He says, "I really consider what I’m doing is sculpting the light or painting the light."
Nicholas is passionate about his personal work. Aside from being a valuable place to experiment and exercise creative muscle, he sees it as a important part of his business. “When I go to portfolio reviews, people get really excited to see the work unencumbered. You have to really define your style and be the one person people go to for that type of image. No matter what your medium, you have to try new things and fail. From failing you learn what does and doesn't work and you begin to grow as an artist.”
Nicholas has consistently and affectionately worked on a project called LA Friends. "While I love the places I have lived, like Chicago and Philadelphia, I always come back to LA. I always believed, for good and bad, Southern California is still the wild west. People move out West to create the life they want for themselves. The Palm Desert is turning into a whimsical self-made artist colony. It’s so motivating here...LA is this weird mixing pot of characters that come from all over. Everyone who comes here is build the life that they want for themselves."
Last year, Nicholas worked on a story about homelessness in Southern California for Orange Coast Magazine, where he visited some of the encampments. He said, "My first feeling–which turned out to be true–is if you’re in this situation in your life, the last thing you want is some dork with a camera coming into your face. I had to really think about how I wanted to approach it. I didn’t even take my camera out for 45 mins, we brought food and water and played chess with some of the people living there. It’s really about earning people’s trust and being trustworthy. It was an honor to have the opportunity to take this on."
View more of Nicholas's work on his Boulevard Artists Profile.