When he met with the Seattle-based ad agency Hey Advertising late last year, there were hints they were interested in Dylan providing his youthful lifestyle aesthetic for a clothing campaign. Since Dylan had experience working with brands like American Eagle, the agency was interested in discussing aesthetic, production details and estimated costs. After a second meeting a few months later, the brainstorming and collaboration began to really take off. The end result was a successful production with imagery the client, Sharply (a web-based clothing retailer), is quite ecstatic about.
With the help of Blonde House Productions to handle location scouting and shoot-date management, Dylan was able to focus all his energies on creating imagery he knew the client would love. However, not everything was not so simple for this shoot. Dylan's biggest concern for this shoot was to capture imagery for a Spring/Summer catalogue for the client's usage, though the shoot was to take place primarily outside in February in Seattle. With some good luck weather and strategic lighting techniques, he was able to create exactly the look the client was asking for.
Always quick on his feet, when Priest saw they were in luck for a beautiful first day of weather he decided to move the shoot time up to take full advantage of the beautiful Seattle morning light. After moving the shoot inside for the better part of the day, they were able to again take advantage of Seattle's golden evening light. With a second shoot day hampered a bit with clouds, Priest had to tweak his lighting a bit to maintaining a visual consistency between the two days. The result speaks for itself and the client was so happy with the imagery that not only will this be used for their website as was the original intention, but they will now be using second stream images for their Instagram-feed as well.
Speaking of Instagram, you can check out Dylan's Instagram Take-Over for BLVDArtists of this shoot back in February, where a look behind the scenes shows all the production and fun that went into creating this work. You can also see the full range of imagery on the Sharply website.