Laura Crosta is anything but limited. Photographer, videographer, director, editor and producer, Laura’s knowledge of commercial photography and video is well-rounded and informed by a versatile set of working experiences across the USA and spanning the globe including Budapest, African, China, Singapore,and Cuba. She is comfortable on a small set or a large production and has the work ethic and ability to get the job done with any set of challenges.
Her multifaceted skill set started at Syracuse, where she began studying advertising design and then added photography and video to support her artistic growth. She excelled in photography and focused on that path.
After Syracuse, she paid her dues photo assisting and producing, learning all aspects of the business. She took on different types of projects from lifestyle shoots, to car shoots to music videos. From there she made her directorial debut with “The Hotel Cafe Tour Documentary”. She sold the film to the Documentary Channel, and it was selected for 2010 Nashville, Vail and Tucson Film Festivals and earned an honorable mention for Best Feature Documentary for the 2010 Los Angeles Reel Film Festival.
All of her experiences have brought her to a distinctive style. Her years of continuous lighting experience shooting on TV sets compliments her still photography strobe knowledge –using film and video lighting techniques in her still photography gives her pictures a genuine look. She understands visual storytelling and gives talent scenarios to create realistic action. Her photography has a reportage feeling which in conjunction with her lighting expertise creates natural settings that capture authentic moments.
"In still photography the challenge and excitement is a single frame tells the entire story, so I add detail lights that accentuates the nooks and crannies and express the full idea of the person or scene. In contrast, in film and video I use selective framing to unfold the story. The fun is to mix the two approaches to tell the story better. I go into a set with a sketchpad and use the documentary process as a reference, then add complementary light to capture the beauty of each moment.”
Crosta’s fast shooting style has benefited her in a recent project for Camel Cigarettes’ Open Canvas Project. The project demanded a full commercial production and still photography shoot. In a one day shoot for each subject, Crosta produced a documentary style story in both video and still photography of Graffiti Artist, Indie184 and Visual Artist, Josh Davis. The production schedule alternated between interviews, reportage B-roll and still photography, generating a library of images and video, bringing you into the world of each artist.
A piece of directorial work she's particularly proud of from 2017 is a video she directed called “No Safe Place”, with musician Roger Street Friedman. It illuminates the strife of refugees around the world who are struggling to escape war.
Another project that she loved working on this year was a project for Kangol hats. Featuring painter, Rohitash Rao, for a one-night, transient art show where he painted directly on the gallery walls. She interviewed him and took video of him creating the art. She’s proud that he called the work “his favorite photo of himself ever”.
In 2018 Crosta is planning some personal projects, one follows the lives of 60-80 year old people, another is a conceptual project photographing the aging process of a couple. She is also documenting a backcountry ski tour in Hokkaido, Japan and the international Tuna auction in Tokyo’s Tsukiji Fish market. Laura is a person who never stops looking at life and the visual moments she finds.
To see the Camel Project please email Laura directly to obtain a password.
View Laura's Boulevard Artists Profile.