Robert Deutschman is a newer face over here at BLVDSelect, but his work stands out from the masses. He’s a jack of all trades, working in advertising, lifestyle, fashion, and motion out on the West Coast in Los Angeles. We sat down with him for an interview amidst his always busy schedule to talk about a special new lifestyle series of his.
Though the work is not a personal project, it was shot entirely in his own style, thanks to the client for giving him creative freedom. The guidelines were to shoot ten different women across ten different careers, all based in Los Angeles. He was told to shoot his wildest fantasies, at which point it became person work to him. Though the client financed it, because he was able to shoot however he wanted, it was almost as if it was one of his personal projects.
Robert then conceptualized it all, put together dream locations and concepts he always had in mind, scripted it out, and story boarded it. The professions of the ten women were an artist, a rock star, a model, a choreographer, a ballerina, a writer, a gypsy, a fighter, and a stylist. While he had a month to shoot the ten stories, he didn’t want it to look like he went and shot it over ten days and ten days only. Though each set was shot over the course of one day per woman, he wanted it to feel like the images were taken spread out over time. Each set needed to be full of variety, and look like its own story with its own look. Robert helped accomplish this by hiring an amazing team of set designers, wardrobe stylists, as well as hair and make up teams. The high production value of each set does not go unnoticed.
A few of the women he shot really stood out to him in the end as strong, important parts of the bigger story. He himself has a BFA in art— once dreaming of being a painter or sculpture, before falling into photography— so working with the artist was one of his favorite sets from the project. Her visual story was how he envisioned his life when he was 20 years old; a young soul in a beautiful studio, surrounded by their art. The woman in the photographs was an actual artist from New York, who Robert and his team contacted because they had shot a friend of hers before. She came out to Los Angeles with all of her art to pose for the special project. For Robert, every image is a piece of art that is beautiful and tells a story. These images depict what this girl’s life actually is— drawing, painting, and living in a big city as a real-deal working artist.
Another set Robert touches on when talking to us is the Rebury set, which depicts the rock and roll girl of the group. Going back to when he spoke about wanting the project to look like it was shot over a long span of time, he also wanted to make sure each set appeared to be shot by the same photographer. Working with so many different women, actions, locations, and lighting perimeters creates a big challenge for consistency. Most of the images in the special project are lit with natural light or moody candle light, but the Rebury series was shot on strobe on purpose to fit Robert’s desire to flip it and make it look different from the rest. The gist of the rocker girl’s story is a crazy night spent with her girlfriend before and after a concert in Downtown Hollywood. In order to achieve the essence of the rock and roll lifestyle, there wasn’t a way to shoot this portion during the day. And though it doesn’t necessarily look like all the others, it tells its own story like the rest do. There is no doubt the images were taken by the same photographer, as Robert’s style is an easy one to pin point and match together.
The original purpose for the photographs ended up falling through, but luckily Robert is able to use the images for his portfolio. There is also a short documentary which goes along with the series, showing the behind the scenes “making of” of the shoot. Every shoot there were 3 to 5 cameras, a sound guy, and a producer, solely working on the documentary spot. Robert ended up recutting the video, making a bunch of great little stories from the outside companies' footage. Watch it down below:
We will be back on the blog soon to share with you Robert’s incredible motion work that takes us around the world to places we only dream of visiting.