By: Jessica Gordon
Remember the sourcebook? It arrived in your mailbox each quarter, a substantial tomb of the latest work from a collection of photographers. You'd thumb through it a few times, maybe mark a few talented shooters, and then toss it aside.
Months later, when trying to find a photographer for a specific job, you'd go searching for it, possibly finding what you needed, but more often, not.
It has been time for an update. The BLVDSelect Quarterly takes the sourcebook model of the past and makes it work for 2016. Digital, clickable and easily archivable in each art producer's Boulevard dashboard, The BLVDSelect Quarterly is a themed design piece meant to read like print, but kept forever in one place so creatives can come back and reference it easily.
With the experience of a digital magazine, the BLVDSelect Spring Quarterly presents BLVDSelect members, a premier group of photographers, with full-screen sized images of their latest work alongside a personal interview/write-up giving art producers background and context about the photographer.
For instance, take NYC-based lifestyle and adventure shooter Mac Holt's photography beginnings. "As a child, Holt was fascinated by his uncle's work and lifestyle. A photographer photographer who worked for such companies as Eddie Bauer and Crate & Barrel Holt saw his uncle travel the world and create stunning imagery. When he began to show an interest, his uncle dutifully gave him his first camera and fostered his budding love for adventure photography."
Or SF-based photographer Samantha Wolov's philosophy behind fashion photography. "As a woman who works in fashion, I realize that I'm actively contributing to the fashion visual dialogue..." she is quoted as saying. "I try to be fair and realistic in my representation of women." For Wolov, that includes photographing plus size models and models of color, so that her imagery represents the full range of actual women in the world.
With 22 other BLVDSelect members featured the Spring Quarterly roster, creatives truly get a chance to know the shooters behind the images. "We're taking an industry cornerstone for getting photographers out there and enhancing it to make it more effective and engaging for creatives," says Boulevard's founder Joshua Herman. It's truly worth a look and a read.