Keeping a client happy with engaging and diverse shoots month on month requires a spark of creativity. BLVD Artists member, John Kuczala, worked with the team at Pace Communications on a monthly project to create seasonal imagery based on the infamous Walmart Sparklets for Walmart World magazine. He says:
“The creative team at Pace would come up with a few seasonal themes to present to Walmart. Sometimes they would check with me on the feasibility of their ideas beforehand and I might sketch out how I thought it could be done. Once Walmart decided on a direction, it was up to me to produce it.
Producing some of the sparks was straight forward, but a few started with “How in the world am I going to do this?”
I didn’t get layouts to work with, so sometimes the creative process began with a walk through the local Walmart stores to see what was available for the shot. Some of the products were need-to-use and some I chose to bring the concept to life.
Because of the constantly evolving, work-in-progress nature of the shots, I did most of the styling and shopping myself.
Each assignment presented a different challenge. I've gotten better at toasting marshmallows, packing luggage, wrangling goldfish, making crazy Hot Wheel tracks and learned how to make bubble wrap designs and vertical gardens. When my usual food stylists were unavailable or unsure of their bread making skills, I taught myself how to bake the perfect loaf.
These projects really honed my problem solving skills.
Need to work with a photographer who will take a brief and knock it out of the park? Contact John and see more Walmart Sparklets on his website.