By: Jessica Gordon
There's no argument that an in-person, face-to-face meeting is the best way to spark a new working relationship. Like so many photographers who've attended FotoWorks portfolio reviews know, getting to tell the story behind your work in your own voice to a willing listener is a unrivaled opportunity to make a connection.
But then there's the trick part: You've had the initial meeting. A photo editor or art producer loves your work and potentially wants to use you for a job. How do you then stay top of mind throughout the year when so many other names and faces likely cross an art buyer's desk?
For photographers, there's the classic option of blasting them with monthly email promos or physical postcards that may or may not go into the abyss of junk mail. As every freelancer knows, that can be hit or miss.
On the creatives' end, the struggle is equally as real; Juice Pharam's SVP Director of Production Michael Kaminiski is always looking for photographers he's met with but didn't quite keep track of names or contact information.
"FotoWorks is one of my favorite events of the year," Kaminiski says. "The hardest part is keeping track of all these fine folks and the new work they produce after the events."
Bouelvard has an angle--or rather an efficient, cross promotional approach. When creatives in our community attend portfolio reviews, every photographer they meet with is automatically saved for them in their personalized dashboard.
They are then able to create their own folders and save other photographers they find on Boulevard. By creating their own personal collection of photographers they are interested in working with, there's a system in place. No more searching around throughout pockets and billfolds for contact information, and--for photographers, less shots in the dark promotionally.
For Kaminksi, Boulevard's digitally categorizable collection of photographers changed the way he's able to do business. Now when a job needs to be filled, he can easily find and reach out to someone he's met in person, or find a photographer he may not have met, within a curate pool of talented artists.
"Boulevard is an indispensable tool for the Art Producer, and I utilize it here at the agency when presenting talent and resources to our brand teams," Kaminiski says.
A resource this convenient for art producers presents a unique opportunity for photographers who can now remain "seen" long after the in-person meeting.