Keep photographers closer to your vest.
The value of FotoWorks' portfolio reviews is a given: one-on-one time for photographers and creative to connect is paramount to both parties. But keeping that connection throughout the year is where Boulevard's personal dashboard enters the equation. After art producers, photo editors, and art buyers meet a slew of new photographers, what's the best way to catalogue their favorites for later use?
"I participate heavily in portfolio reviews and I spreadsheet everyone so I have names, ratings, what photographers look like, basically anything to help me remember people and pull them up when art buyers ask for recommendations," says Karen Meenaghan, a freelance art and content producer. "With Boulevards' dashboard, the ease with which I am able to go back and find selected photographers from my older reviews--and not only keep track of them for myself, but to search them by genre or city and easily share their profiles with creatives--is immensely useful."
The beauty of the dashboard is this: create custom folders based on however you search and save photographers ("Fashion", "New Orleans", "Cars", etc.) Browse Boulevard's participating photographers by name, genre, location find the ones you like and save them into said folders. Later, when looking for a specific genre, you can easily go back and search within your own catalogue. Want to share a specific portfolio with a colleague? The dashboard connects you directly to a photographers' profile page where their work is featured and can be easily shared.
"It's an incredibly useful site/tool for an art producer or creative to explore photographers and save their info in an organized fashion," says Julie Rosenoff, Manager of Art Production for HAVAS WorldWide in New York. "For me, I have 1,000 book marks and when I'm looking for a photographer for a project, I either have people in mind or go to my bookmarks and agencies. The dashboard saves a step, or is yet another place where I can store the people that I like and would revisit later or potentially consider." Rosenoff says the dashboard is an especially useful tool for freelance or individual creatives who are looking for their next production partner. "For someone who's wearing many hats and has to do the legwork on a new production, to have a website like this to be exposed to photographers of all different genres and save them--it can be even more valuable."
Plus, as Meenaghan notes, the dashboard reinforces the connection made at the initial face-to-face meeting. "I think it's important for photographers to know that some of us use that portfolio review premise as a resource all year long--and the website supports it," she says. "You're not only able to meet people in person, you've got the added option of being part of a resource tool that we'll turn to throughout the year."